News & Press

Re-image Campaign Contemporizes Look of Bellevue Pharmacy

PRESS RELEASE

FOR IMMEDIATE RELEASE
Contact: CarolAnn Giovando
Bellevue Pharmacy
Phone: 314.727.8787
Email: carolanng@bellevuerx.com

Re-Image Campaign Contemporizes Look of Bellevue Pharmacy

Saint Louis, MO--July 7, 2007--Bellevue Pharmacy Solutions announced details surrounding the brand strategy, re-naming, and logo to be used immediately. The new branding and re-naming to Bellevue Pharmacy reflects current operations and practices.

"The company possesses a valuable brand with very positive and powerful equity in many markets," said Paul Hueseman, Bellevue Pharmacy President. "And while a lot has changed -- our name, logo, and web address--our vision remains the same. We believe the future of pharmacy is 'solutions-based,' and we aim to deliver superior products and service solutions so that we can continue to set the bar in the industry."

Blending elements of Bellevue Pharmacy’s "three rivers and compass images"--representing navigating innovative solutions--and a nod to the company’s home base in St. Louis, the confluence of three major rivers--the new logo is a powerful symbol for the company as a forward-moving, energetic and technology-based brand. Additionally, in advertising, the new Bellevue Pharmacy visual treatment will include the line, "Direction Innovation Solutions for Health," as a reminder of the equity of the strong brand reaching all target markets. The new website address, www.bellevuerx.com reflects dedication to the markets Bellevue Pharmacy serves and its progressive efforts to introduce many lifestyle-enhancing products and services.

Bellevue Pharmacy is a leading compounding pharmacy and offers customized compounded solutions to both patients and physicians. While the company specializes in natural hormone therapy, they also offer solutions in addiction recovery, pediatric, veterinary, pain management, phlebology, urology, and many other specialty areas. Based in Saint Louis, Missouri, the staff of nine pharmacists offers unmatched clinical knowledge and technology.

For more information about Bellevue Pharmacy, bioidentical hormone therapy, or this particular news story, please contact CarolAnn Giovando at 314.727.8787.

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